As a professional basketball goal installer, when somebody asks you what tools you use, a post hole digger, wrench, level, etc. come to mind. In this post I’m going to delve into some of the hottest technological tools you can leverage to make yourself more efficient.
This is a service provided by Google that acts like your own personal operator. It is beneficial for those installers that have a business land-line at home and a cell phone to conduct business on the road. Google will give you a new phone number to rule them all. Incoming calls will be routed to your land-line or cell phone based on your preferences. You can also set it to “do not disturb” and take advantage of visual voice mail so you don’t have to listen through all of your messages. This is all done through a web-based interface or through an app for your smart-phone. Don’t make customers call 3 different numbers to find you, get Google Voice!
Square along with others such as Intuit Go Payment, PayPal Here, Payware Mobile by Verifone and Phone Swipe are all services and hardware that you add to your smart phone in order to take credit cards on the go. With this weapon added to your repertoire you can take payments over the phone at the office or at the job site. They’ll even take care of sending confirmation via email to the customer. A note of warning, credit card fees can be pretty steep (2-3 percent usually) so it is still advisable to grab a check when you can.
Facebook, Twitter, Pinterest and YouTube are all services that you can start participating in to gain visibility. In my opinion there are 4 strategies here. You can use any or all of them…
A smarter person than myself once described social media as your company’s embassies. Set up an outpost at all of these sites and make friends with the natives.
If you have a smart phone you have a navigation system. Google has had turn-by-turn directions for quite some time and Apple just recently announced that their new operating system (iOS6) will also have navigation. Both will show traffic and give you alternative routes ensuring you will not waste time on the road.
Any tablet makes for a great on-site tool. A few of the best uses are…
There are more sites out there that take free local listings than you’d even care to think about. A small sampling includes Facebook, Citysearch, Yelp, Google, Judy’s Book, Super Pages, Yellow Pages, Foursquare, Yahoo, Angie’s List, Insiderpages, infoUSA, HotFrog, Twitter, Mojo Pages, Local.com, iBegin and MapQuest. I’d list on every single one out there. The time and effort is minimal compared to the years of use you’ll receive from each listing. Many of them will even let you specify a service area while hiding your home address!